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The best restaurant brands trust Growth Kitchen to take their delivery sales to the next level. Become the next one.
Our brandsDelivery apps now cover 90% of all towns and cities in the UK. Consumers in less populated areas want great brands too. However, restaurant brands are not opening sites in these locations with a traditional restaurant or delivery-kitchen model because it wouldn’t make sense. Hence the need for Growth Kitchens.
Growth Kitchen franchises category leading restaurant brands, and scale them through a network of Growth Kitchens: highly curated kitchen operators, who are trained and closely managed to ensure that sales & quality KPIs are met, and the brand reputation protected.
Our host kitchen operatorsEveryone wants to be known for providing excellent customer service, but not everyone delivers it. We built technology and strict management processes that enable us to deliver customer ratings in par with our restaurant brands’ directly operated locations. We have dedicated teams to train, monitor, and coach our network of operators, and keep delivery and brand KPIs consistently high.
We combine brand power and delivery infrastructure to create next-generation food companies. You build your brand, menu, and supply chain; we take you to the next level by scaling it to 100s of delivery-only locations. We use data to retain control on quality at every step, while maximising sales and royalties.
License your brandBefore launching, we'll make sure that your brand is a fit for the Growth Kitchen model. To make this possible, beyond a powerful brand, and a unique, popular and delivery-friendly offering, you need a simple and affordable supply chain, and good delivery rates.
We spend time together to deeply understand your brand and all the operational details behind it.
We work with your team to create a custom franchise playbook that includes comprehensive information about how to successfully operate your brand for delivery (e.g. general information about the brand, kitchen set-up, preparation, cooking and assembly, supply chain, shelf life, and food safety, etc).
We pilot your brand in a small selection of locations to confirm the potential for commercial success and fin-tune the playbooks.
We roll-out your brand across our network, with stage gates to ensure successful expansion.
Tim Vasilakis, Founder and CEO of The Athenian has always loved street market food concepts where you can eat food from all over the world at a good price, but noticed a lack of representation of Greek cuisine. Seeing delivery as the street food of the new age, delivery has always been a big part of their growth process. The brand has been optimised for delivery across all areas with low food costs and simple operations. An example site https://deliveroo.co.uk/menu/london/petts-wood/the-athenian-greek-souvlaki-and-gyros-bromley
The simplicity and authenticity of the menu has always been very well catered for delivery and The Athenian had a proven model, with high-delivery volumes. They wanted to continue to build out their delivery footprint to meet demand. They were looking for an independent partner that is as professional and ambitious as they are, who they could rely on consistently without operational issues. Someone who can help them take the brand to the next level. Hosts need fryers, griddles, saladette, bain-marie and some fridge and freezer space. The brand works well in smaller areas as well as in larger towns and cities. The menu can be amended to cater for a halal audience.
“The Athenian added thousands of pounds of weekly sales to over ten of our locations. It all operates very well with great in-house support.”
Founder
Born out of frustration at the lack of high quality fried chicken options in London, Coqfighter began as a night for friends at Troy, Tristan and Deacon’s apartment in South London. Having spent the beginning of the decade living in Melbourne, they’d enjoyed many hot summer nights eating plates of Korean fried chicken, served with ice cold beers in the city’s bustling Chinatown district. Nights for friends soon became pop-ups in pubs and after a series of successful residencies, Coqfighter opened its first location with Boxpark, and now operates three restaurants and a series of delivery kitchens.
Coqfighter has been performing extremely well on delivery platforms. The demand for delivery in new neighbourhoods kept increasing. However, opening traditional brick & mortar locations or even dedicated delivery-kitchens is not economically sustainable below a certain population density level. Coqfighter was looking for a way to serve hungry customers in every corner of the UK efficiently. The brand is popular, simple to cook, and with huge scaling potential. Growth Kitchen partnered with Coqfighter's team to take the brand to the next level and launch it across its network of operators.
Beer + Burger is an independent, family owned and operated business. Born in 2016 in Willesden Green, its first store opened with 300 beer options, served alongside some juicy, messy, double patty burgers. The Burgers are amongst the best ranked in London and demand for delivery is through the roof.
Beer + Burger has opened 4 locations since its founding. The team has mastered the art of delivering tasty burgers consistently, with a top 1% burger rating in London. The next question was around how to scale the concept well beyond London while maintaining consistent quality and protect the brand reputation that Beer + Burger has achieved.
We only make money when our partners make money and we are very transparent about this: we made this profit calculator public. We collaborate with kitchens committed to quality and efficiency. Great operators see greater profits; our model rewards operational excellence. With up to 25% margins, some partners earn over £100,000 a year in profits.
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