Overview
Born out of frustration at the lack of high quality fried chicken options in London, Coqfighter began as a night for friends at Troy, Tristan and Deacon’s apartment in South London. Having spent the beginning of the decade living in Melbourne, they’d enjoyed many hot summer nights eating plates of Korean fried chicken, served with ice cold beers in the city’s bustling Chinatown district. Nights for friends soon became pop-ups in pubs and after a series of successful residencies, Coqfighter opened its first location with Boxpark, and now operates three restaurants and a series of delivery kitchens.
Challenge
Coqfighter has been performing extremely well on delivery platforms. The demand for delivery in new neighbourhoods kept increasing. However, opening traditional brick & mortar locations or even dedicated delivery-kitchens is not economically sustainable below a certain population density level. Coqfighter was looking for a way to serve hungry customers in every corner of the UK efficiently. The brand is popular, simple to cook, and with huge scaling potential. Growth Kitchen partnered with Coqfighter's team to take the brand to the next level and launch it across its network of operators.
